you know four competitors. sonar finds twenty.
Sonar watches TikTok and Instagram for you — surfacing the brands competing for your audience, the creators quietly selling for them, and the one video in fifty that actually broke out.
In the standing index today
dating apps, personal finance apps, video editing apps, fitness + running, language learning, neobanks, indie skincare + makeup, ai character chat, exam prep apps, discount grocery, screen-time apps, avatar + virtual worlds, nutrition tracking, investing apps, powdered energy drinks, gamified learning, ai video generators, ugc creator networks, pet insurance, meditation, experience gifts, creator software, weight-loss telehealth, note-taking, ai job hunting, natural deodorant, writing assistants, edtech, pet food delivery, ai coding tools, journaling, money transfer apps, ai app builders, meal planning, sustainable oral care, book summaries, ai music generators, matcha drinks, ai interior design, college admissions, eco-friendly cleaners, ai ad creative, mental health tracking, curated shopping, voice dictation, asian food delivery, sales training, functional gum, ai humanizers, design marketplaces, doctor booking, wellness apps, supplement patches, sports recovery, music distribution, ai wellness companions, personalized stationery, speech therapy, communication coaching, ghost kitchens, ai phone assistants, personalized kids books, ai content generation, quit smoking, couples therapy, ai home selling, coding bootcamps, ai browser agents, therapy practice software, product authentication, ai agent memory, ai tools, export consulting
Watch the whole thing work
From a brand name to a script your creator can shoot. Scroll to watch it happen.
Sonar maps the market you're actually in
Three questions about your competitors, answered off live TikTok and Instagram data — not a model's best guess.
Find the competitors you don't know about
Sonar works out the niche your audience actually lives in, then scans TikTok and Instagram to surface every competitor fighting for the same audience — including the ones nobody on your team has heard of.
Find your competitorsMap the UGC creators behind them
Every competitor gets traced to the creators posting about them — sponsored, organic, ambassador — with follower and view metrics attached. Creators working for more than one competitor get flagged, because that's a partnership you can win.
Map your category's creatorsGet the takeaway, not a dashboard
Sonar writes what changed, why it matters and what to do about it — then cites the exact posts behind every claim, so anyone on your team can verify it in one click.
See what a competitor report looks like
8.1×
4.4×
3.7×3 findings
The winning format in your niche moved from “full routine” to “what I removed”. Four of the top five clips this month are subtraction stories — Competitor A has three of them, you have none.
Two creators posting for you said “repairs your barrier” on camera. That's therapeutic language in a cosmetic category — the same phrasing Competitor B quietly stopped using in March.
@creator-d has posted sponsored content for two of your competitors in 60 days and neither renewed. A proven category creator with no current exclusivity.
Built on live data, not model guesses
Everything else you'd ask for
Always-fresh data
Ask about a niche Sonar hasn't seen and it goes and scrapes it on the spot, then keeps it current in the background.
A standing index
Explore an index of campaigns, brands and creators built across dozens of niches — before you run anything at all.
Yours to correct
Drop a bad match, add a competitor you already knew about, extend the map further — then republish in place.
Built for teams
Invite your team, share a link, and everyone reads the same map instead of three different spreadsheets.
“We found two competitors we'd never heard of — and the creator quietly selling for both of them — in the first twenty minutes.”
start with just your brand name
Sonar handles the rest — your first competitive map in under ten minutes.