Terms of Service

Effective September 15, 2026

These Terms are an agreement between you and 8x Social, Inc., a Delaware corporation (“8x”, “we”, “us”), which operates Sonar. They cover your use of the Sonar website, app, reports and emails. If you use Sonar on behalf of a company, you accept these Terms for that company and confirm you have authority to do so, and “you” means that company.

By creating an account, starting a free trial or buying a plan, you agree to these Terms. Our Privacy Policy explains how we handle personal data.

Who can use Sonar

You must be at least 18 years old.
Sonar can be used by business customers (acting for a trade, business or profession) and by consumers (individuals acting for themselves). Where a section applies differently to consumers, it says so.
If you are a consumer, nothing in these Terms takes away rights you have under the laws of the country or state where you live that cannot be waived by contract.

The service

Sonar is a competitive-intelligence service. It finds the brands and creators active in your market on TikTok and Instagram, tracks the niches you choose on a regular schedule, and turns publicly available posts, profiles and videos into reports, briefs, creator lists and answers from an AI assistant. We gather this public data ourselves and through third-party data providers.

We keep improving Sonar, so features change. We will not materially reduce the core features of a plan during a billing period you have already paid for, except where a platform or data provider changes or restricts access to data.

AI-generated output

Much of what Sonar produces is generated by automated pipelines and AI models. It can be incomplete, out of date or wrong: a video can be misclassified, a post attributed to the wrong brand, or a competitor missed. Treat Sonar’s output as research to check, not as established fact or as legal, financial or other professional advice. Do not use it as the only basis for decisions that have legal or similarly significant effects on a person.

Accounts and workspaces

Give accurate account information and keep your login secure. Tell us promptly if you think someone has accessed your account without permission.
A workspace owner can invite teammates and manages billing. The owner is responsible for how members of the workspace use Sonar.
Free trials are limited to one per customer. Do not open extra accounts to get repeat trials or to get around plan limits.

Plans, trials and billing

Plans. Self-serve plans (Solo, Team and Agency) are billed monthly or annually and cover one platform or both. Enterprise plans are agreed in a separate order form and invoiced; that order form takes priority over these Terms where they differ. Current prices are shown on our pricing page and at checkout, in US dollars.
Taxes. For business customers, prices do not include taxes; where we are required to collect sales tax, VAT or a similar tax, it is added at checkout. For consumers, the price shown at checkout is the total price, including any tax we are required to charge.
Automatic renewal. Subscriptions renew automatically at the end of each billing period — every month or every year — and we charge the payment method on file at the price then in effect, until you cancel. If you are a consumer in Germany, after your first billing period an annual subscription continues month to month, and you can cancel it at any time with one month’s notice.
Annual plans. An annual plan is one payment, made up front, covering 12 months. Switching an existing monthly subscription to annual charges the full annual amount immediately and starts a new billing date.
Changing plans. Upgrades take effect immediately and you pay the prorated difference for the rest of the current period. Downgrades, moving to fewer platforms and removing niches take effect at the end of the period you have already paid for.
Add-ons and credits. Extra niches and deep coverage are billed per niche, per month, alongside your plan. Some features use credits, which we include with your free trial. Starting a run holds the credits it needs; if the run fails, those credits are returned to your balance. Credits have no cash value and cannot be transferred.
Free trial. The free trial lasts 14 days, includes the Solo plan on both platforms, and requires a payment card. Unless you cancel before the trial ends, it converts automatically into a paid monthly Solo subscription and we charge your card when the trial ends.
Price changes. We will email you at least 30 days before a new price applies to your subscription. If you do not want to continue at the new price, cancel before it takes effect.
Failed payments. If a payment fails, we will email you and retry. Your service continues while we retry; if the payment never succeeds, we may suspend or cancel the subscription.
Payment processing. Payments are processed by Stripe. We never receive or store your full card number.

Cancellation and refunds

You can cancel a subscription at any time from Settings → Billing, or by emailing hello@8x.social. Cancellation takes effect at the end of your current billing period: you keep access until then and are not charged again.
Fees for plans and add-ons are non-refundable, including for partial billing periods, unused months of an annual plan and unused credits, except as described below or where the law requires a refund.
We refund charges made in error, such as a duplicate payment.
If we end your subscription for a reason other than your breach of these Terms, we refund the unused part of any fees you paid in advance.

Consumers in the UK, EU and EEA: your right to cancel

If you are a consumer in the UK, the EU or the EEA, you have a legal right to cancel a purchase within 14 days without giving a reason. If you cancel within that time, we refund what you paid. If you expressly asked us at checkout to start your plan during the 14 days, we deduct an amount proportionate to the service provided up to the point you told us. If you started with a free trial and were told the price when it began, the 14 days run from the start of the trial. To cancel under this right, email hello@8x.social within the 14 days.

Acceptable use

You agree not to:

use Sonar for anything unlawful, or to harass, stalk, dox, discriminate against or monitor individuals;
use Sonar’s output to make decisions about a person’s eligibility for employment, credit, housing or insurance;
contact creators you found through Sonar in breach of anti-spam, privacy or consumer-protection laws (such as CAN-SPAM, the UK PECR or the GDPR) or of the platforms’ rules. If you contact creators, you are responsible for doing it lawfully and for honouring requests to stop;
republish creators’ posts, videos or other content from Sonar without the rights to do so;
resell or redistribute Sonar or its output as a dataset, or use either to build a competing product;
scrape, overload, disrupt, probe or reverse-engineer Sonar, or get around its rate limits, usage limits or access controls;
share login credentials with anyone outside your workspace.

Sharing reports

You can create share links for reports and saved boards. Anyone who has a link (and its access code, where one is required) can view what you shared. You are responsible for what you share and who you share it with. You can switch off a saved board’s link in Sonar; to disable a report link, email hello@8x.social.

Your content, our service, and licences

Your inputs. You own what you give Sonar: your brand, websites, competitors, niche choices, notes and messages to the assistant. You give us permission to use them to provide, secure and support Sonar for you.
Sonar’s index. Public data Sonar gathers while running your analyses, such as brands, creators and posts, becomes part of Sonar’s index and may be shown to other customers. We do not show other customers your workspace’s identity, your account details or reports you have not shared.
Case studies. You permit us to publish case studies on 8x’s blog based on analyses run in Sonar. We replace your brand’s name and never name your workspace, but a case study may name the competitors, creators and public posts the analysis found. To opt out, email hello@8x.social.
Reports. We own Sonar: the software, index, pipelines and design. We license the reports and other output you receive to you for your internal business purposes (or, for consumers, your personal use). This includes sharing them with your own clients as part of your services. The licence ends if your account is terminated for breach.
Third-party content. Posts, videos, thumbnails and profiles shown in Sonar belong to their creators or to the platforms. These Terms give you no rights in that content.
Feedback. If you send us suggestions, we may use them without owing you anything.

Third-party platforms

Sonar is not affiliated with, endorsed by or sponsored by TikTok, Instagram, ByteDance or Meta. What Sonar can show depends on those platforms and on our data providers, and they can change or restrict access to data without notice. We are not responsible for those changes, but we will tell you if one materially affects your plan.

Suspension and termination

You can stop using Sonar at any time. To close your account and have your data deleted, email hello@8x.social from the address on your account.
We may suspend or end your access if you breach these Terms, do not pay, or use Sonar in a way that creates legal or security risk, or if the law requires it. Where it is reasonable, we will warn you first and give you a chance to fix the problem.
If we stop offering Sonar altogether, we will give you at least 30 days’ notice and refund the unused part of any fees you paid in advance.
Sections that by their nature should continue after termination — including fees owed, licences to us, disclaimers, limitation of liability, indemnity and governing law — continue.

Disclaimers

Sonar is provided “as is” and “as available.” To the fullest extent the law allows, we disclaim all implied warranties, including merchantability, fitness for a particular purpose and non-infringement, and we do not promise that Sonar will be uninterrupted or error-free, or that any output is complete or accurate. If you are a consumer, this does not affect your legal rights — for example, the right in the UK to a service provided with reasonable care and skill.

Limitation of liability

To the fullest extent the law allows, neither you nor we are liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, goodwill or data. This does not apply to your indemnity obligations, your breach of the Acceptable use section, or fees you owe.
To the fullest extent the law allows, our total liability for all claims relating to Sonar is limited to the amount you paid us for Sonar in the 12 months before the event that gave rise to the claim.
Nothing in these Terms limits liability that cannot legally be limited, such as liability for death or personal injury caused by negligence, for fraud, or for gross negligence or wilful misconduct, and nothing in this section affects consumers’ mandatory legal rights. Nothing limits your obligation to pay fees you owe.

Indemnity

If you are a business customer, you will defend and indemnify 8x against third-party claims arising from your inputs, from how you use Sonar’s output (including contacting creators), or from your breach of these Terms. This section does not apply to consumers.

Governing law and disputes

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-law rules.
Business customers: the state and federal courts located in Delaware have exclusive jurisdiction over any dispute relating to these Terms or Sonar.
Consumers: you may bring a claim in the courts where you live, and you keep the protection of the mandatory laws of your country or state of residence.
If something goes wrong, please email hello@8x.social first — most problems can be resolved quickly without a formal dispute.

Changes to these Terms

We may update these Terms as Sonar changes. For material changes, we will email you or notify you in the app at least 30 days before the change takes effect, unless a change is required sooner by law or for security. If you do not agree to a change, you can cancel before it takes effect. If you keep using Sonar after that date, the updated Terms apply.

General

These Terms, together with any order form, are the entire agreement between you and us about Sonar.
You may not transfer these Terms without our consent. We may transfer them as part of a merger, acquisition or sale of assets, and will tell you if we do.
If any part of these Terms is unenforceable, the rest stays in effect. Not enforcing a right straight away does not waive it.
Neither party is liable for delays caused by events beyond its reasonable control.
We send notices to the email address on your account. Send notices to us at the email or postal address below.

Contact

8x Social, Inc., 1111B S Governors Ave STE 47647, Dover, DE 19904, United States. Email hello@8x.social or see our contact page.